For maestros, palenqueros, and the people who represent them
Your name belongs on the front of the bottle. Not the back.
We are looking for one maestro family to partner with — and we are writing this page before we have signed one, on purpose. So read it as what it is: an open hand, not a pitch that pretends the deal is already done.
- LOTEbatch
- —
- AGAVEagave
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- PUEBLOvillage
- ⟨confirmed on signing⟩
- MÉTODOmethod
- Olla de barro (style)
- ALTITUDaltitude
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What We’re Proposing
Credit as loud as our own name. Pay defined before it’s printed. Consent you can take back.
Your name, at wordmark weight
Set in the same typeface and weight as our wordmark — on the label, on the web, and on every share card. Not fine print, not the back.
Pay written down, not dressed up
We don’t print “fairly paid” until “fair” is a number you and we have agreed and put in writing. Until then we say only what is true: bottled in partnership with the family.
Consent that stays yours
Naming is your decision and stays yours — ongoing and revocable, degrading to a role credit with no fight if you ever withdraw it.
The Empty Ledger Is the Proof
Look at the parts of our site that are still blank.
We could have filled those fields with a village name and a family that sounds right. We didn’t, and we won’t, because none of it is true yet. That empty ledger is the most important thing on the site. We will not invent your story to sell a bottle.
Style Versus Origin
We distill toward clay. We do not claim a home that isn’t ours.
We make in an olla de barro, in the style of Santa Catarina Minas — because that is a way of making, a target — and we never claim it as our origin. Our site ships with a plain stepped rule down the margin, not the Mitla step-fret, because that motif is Zapotec patrimony, and a single family’s blessing is not the whole community’s consent.
We’re a Real Commercializer
The unglamorous parts, done correctly.
Bottled under your own CRM certification and NOM, or under a co-responsibility agreement. Importer of record and compliant U.S. distribution handled on our side. The regulatory furniture — government warning, ABV, cert marks — rendered correctly, not as an afterthought.
A presentation worthy of what’s in the bottle.
Clay is the product, so clay is the whole system. Documentary photography of hands and material, shot only with a signed release. No stock craft, no sombreros, no invented folklore. A brand, in short, that we hope you’d be proud to be named by.
Contact
Let’s talk — slowly, and in your language.
There’s no form to rush through and nothing to commit to today. We’re glad to talk in Spanish, to move at the pace trust actually takes. We are holding this chair for the right family. It might be yours.
Hablamos español. Escríbenos con calma — no hay formulario que llenar ni nada que firmar hoy.
hello@todaymezcal.com — a real person reads every note.