Our commitments
Fair is a number
A number, not an adjective: that is the standard “fair” must meet before we print it. This page sets out our compensation and credit promises in plain language, so you can hold us to them. Anything vaguer is decoration.
The model, in writing
How a partnership works
The mezcal will be bottled under the family’s own certification and NOM, or under a co-responsibility agreement. The family’s name will sit at the same weight as our wordmark. Pay goes on paper first.
What we will not print yet
“Fairly paid” goes on a label only after “fair” is defined and backed. That means a published price floor, a stated percentage above the regional market, or a statement the family has co-signed. Until then the label will carry one line only: bottled in partnership with the family.
Credit
Named on their terms
Named credit is not a one-time release: it is ongoing, and it is the family’s to withdraw. If consent is ever taken back, the credit degrades to a role or collective credit, with no fight and no lawyer. That fallback is designed in.
Cultural discipline
We name a method: the olla de barro, in the style of Santa Catarina Minas. The home behind it is not ours. The same restraint keeps the Mitla step-fret off our pages: it is Zapotec patrimony, so we set a plain stepped rule instead.