Our Commitments
Fair is a number, not an adjective.
This is where our compensation and credit promises live — in plain language, so they can be held to account. We keep them off the reverent surfaces (the ledger, the label) until they are defined and backed, because a claim you can’t point to is just decoration.
The Model, in Writing
How a partnership works.
The mezcal is bottled under the family’s own certification and NOM, or under a co-responsibility agreement. The family is credited by name — at the weight of our own wordmark — with consent that is ongoing and revocable. And they are paid on terms they agree to and can point to.
What we will not print yet.
We will not call this mezcal “fairly paid” until “fair” is defined and backed — by a published price floor, a stated percentage above the regional market, or a statement the family has co-signed. Until that exists, the only line we print is the verifiable one: bottled in partnership with the family.
Credit
Named, and named on their terms.
Named credit is not a one-time release. It is ongoing, and it is the family’s to withdraw. If a family ever withdraws naming consent, our system is built to degrade automatically to a role or collective credit — no fight, no negotiation, no lawyer. That fallback is designed in, not improvised.
Cultural discipline.
We name a method — the olla de barro, in the style of Santa Catarina Minas — not a home we do not have. We ship a plain stepped rule, not the Mitla step-fret, because that motif is Zapotec patrimony and a single family’s blessing is not the whole community’s consent.